Our Audience

The African population is very large in the world and is a rapidly growing ethnic group outside Africa, with over forty million people in the United States and Canada, according to the official Census data. African population is also increasing rapidly with new immigrants arriving daily. Most overseas Africans continue to use French and English or other dialects as their language of choice at home, no matter how long they have lived in their adopted country.

AWBC expects to reaches over 400 million viewers In Africa, Middle East, Europe, North and South America and worldwide.

Many Africans tend to highly accomplished in their careers, proud of their cultural roots and want to share it with their loved ones and friends

As the African culture becomes more popular in mainstream society, AWBC will attract affluent Westerners, Sponsors and the many cultured socialites looking for authentic opportunities and experiences to share in this extraordinary undertaking.

Therefore, our PR efforts include press releases, press conferences and grassroots mini-events to promote an interest in sponsors and donors. Viral marketing will be a key strategy through seeded chat-rooms, bulletin boards, e-cards, and other online tactics to create buzz and excitement.